Before and after photos should support the page topic, show useful proof and avoid confusing the visitor with unrelated jobs.
This guide supports the growth and proof layer for Plumbers Near Me by connecting field evidence, quote quality, product guidance and area priority decisions.
What to check
- Does the page use real proof where it helps?
- Does the next step match the visitor intent?
- Are product, service and area links useful?
- Can this topic be improved from real enquiries or search performance data?
Open the field report library or review the 90-day sprint.
